The manufacturing and tourism powerhouse of Taiwan has been attracting more and more investors and tourists over the past few years, drawn by the intensity of its growth as well as the natural wonders that it has to offer.
The bright prospects of Taiwan have not been lost on the Primer Group, thus it established its unit Grace Horse Limited (GHL) Taiwan Branch in October 2013.
Believing that the Taiwanese people are in the market for Western and European brands that promise the best in travel, adventure and urban lifestyle, GHL has come up with wholesale and retail arrangements as well as stand-alone concept stores guaranteed to meet consumers’ needs.
The group has likewise strengthened its e-commerce presence as more Taiwanese consumers now prefer to do their shopping online, attracted by the speed and convenience that it offers. Starting July 1, 2017, bratpack.com.tw will be the group’s main portal in vibrant Taiwan.
The push into the digital space is part of the Primer Group’s thrust to further build on its successful operations by exploring new opportunities in both established and emerging markets and sectors within the fast-growing economy.
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