Indonesia

PT Yuna Asia was established in 2018 to spearhead the operations of The Primer Group in Indonesia. It is involved in wholesale, retail and distribution of branded consumer products championing Indonesia’s travel, adventure and youth culture lifestyle.

PT Yuna Asia currently operates 15 free standing stores, including its own popular multi-brand concept stores, that appeal to Indonesians’ sense of style and adventure. Its premium brands are now distributed in Jakarta, Bali, Bandung, Depok, Lampung, Manado, Medan, Makassar, Samarinda, Surabaya, Tangerang and Yogjakarta.

PT Yuna Asia’s vision is to make further inroads into the vast Indonesian market by creating a strong brand portfolio as well exploring and creating new channels of distribution in both existing and emerging markets in the archipelago. Indeed, it carries lifestyles, not just brands.