Mission, Vision and Core Values
Our Mission
To bring the world closer to our customers
Our Vision
We at Primer will be the leader in the global distribution and innovation of
premium goods and services.
Our Core Values
Integrity - being honest, ethical, and doing the right thing even when no one is watching.
Self-Discipline - having control over your actions and staying focused on your goals.
Teamwork - working collaboratively with others and achieving common goals.
Entrepreneurial Spirit - being innovative, taking calculated risks, and thinking outside the box.
Passion for Excellence - striving for the highest possible standards in everything you do.
Who We Are
In 1985, five young and aspirational friends started a small trading company, Primer International Corp., that imported and sold various goods. Over the years, this venture has grown into a prominent retail player with operations in 6 countries, partnerships with 150 global brands, 450 retail stores globally, and a workforce of around 2,500 KaPrimers. The company also expanded into industrial products, ecommerce, logistics, and other service industries.
Primer aims to be a global leader in premium goods and service distribution, exploring new sectors like hospitality and e-commerce. Building on this vision, the mission is to bring the world closer to customers, with the help of dedicated KaPrimers and visionary founders.
Meet Our Leaders
With years of experience in various industries, our leaders are dedicated to fostering excellence that drives innovation and fulfills our business vision.
Excellence Through Generations
At Primer Group, we take pride in cultivating and celebrating leadership that transcends generations. Discover how our legacy of strong leadership thrives as the next generation embraces key roles, upholding our commitment to excellence and innovation.
