The Email Marketing Associate is primarily responsible for implementing and managing email marketing short-term strategies across all that are consistent and aligned with the brand’s and business objectives. They do campaign testing, monitoring, and implementation and will provide forward-thinking ideas to build and maintain strong eCommerce presence and performance that will ultimately increase online conversion.
Responsibilities
Email Marketing Planning and Strategy
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Execute the email marketing strategies that are aligned to the client's goals and objectives to improve overall key performance metrics. Drives the optimization and digital revenue responsibilities by analyzing weekly and daily performance and providing insights across all brands and platforms. Constantly collaborating and partnering with Accounts and Creative teams in the planning process to deliver a cohesive shopping experience across all touchpoints.
Platform Awareness
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Monitor the current platforms and understand gaps and opportunities in order to optimize campaigns and improve conversion and adjust the digital strategies based on the data.
Analytics and Reporting
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Prepare weekly reports guided by the customer journey funnel and conversion reports in the creation of which in turn will assist in improving customer journey, increase conversions and digital metrics.
Self-Development
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Be up to date with certifications and trends in digital marketing through training and webinars to further enhance digital capability.
Cross-functional Team Interfacing and Communication; Client Interfacing
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To create a good working relationship between cross-functional departments and internal teams.
Minimum Requirements/Qualifications
- Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or any other related field.
- 1 year of experience in a marketing role in advertising agencies, retail companies, eCommerce companies, or any other related industries
- Interpersonal Effectiveness: Communication, collaboration and problem solving and decision-making skills
- Technical/Professional Knowledge & Skills: Email Marketing Tools (like SendInBlue), new solutions