The Copywriter works in creative partnership with various teams to concept, create, and produce compelling written content across many brand communication vehicles, both internal and external, with a consistently inventive and engaging content & brand voice.
The Copywriter will ensure the accuracy of the copy and campaign communications, track and account for errors, and update all copies as directed. He/She is also driven and unrelenting in the face of the challenges that balancing big projects and tight deadlines brings.
Responsibilities
Persuade
- Conceptualizes and executes copy for collateral, promotional materials, direct response, print advertising, and events that support the company’s marketing and sales efforts in an appropriate and effective manner.
- Write convincingly within an established brand voice across a variety of marketing materials including but not limited to the marketplace, dotcom, email, key visuals, socmeds, and/or other related online marketing efforts.
- Responsible for the quality, consistency, and timeliness of copy based on the requirements of customers.
- Collaborates with Graphic Artists and Multimedia Specialists for copywriting on projects that require such.
Juggle
- Manage multiple projects while executing excellent attention to detail.
- Be able to switch gears quickly between writing for home pages, blogs, navigation/landing pages, promotional content, etc.
- Performs other duties as may be assigned by the immediate leader.
Collaborate
- Work easily with other team members to execute flawlessly and meet deadlines.
- Support senior copywriters, the creative department, and the digital marketing team by writing content to support monthly and campaign deliverables.
Energize
- Bring excitement to the project with your expertly crafted words and fresh creative perspectives.
- Stay up to date on marketing trends and follow industry best practices
Minimum Requirements/Qualifications
- Bachelor's degree in English, Advertising, Journalism, Communications, or a related field.
- 1-2 years of copywriting experience, B2B experience in an agency, B2C copywriting in a fast-paced company setting. A basic understanding of User Experience is a plus.
- Business/Management Skills: Creative and deadline-driven
- Interpersonal Effectiveness: Interpersonal skills; Good presentation and communication skills both oral and written; Time management.
- Proficiency required in Word, Excel, Acrobat, and PowerPoint on WINDOWS or MAC platform, Google Suite