Primer Group’s UIC showcases its Creative Journey

September 30, 2024

In August 2024, UIC, which stands for U and I Collaborate, creatively illustrated its development and future aspirations as it unveiled its latest line of services through its exhibit, “Biyaheng UIC: A Creative Journey with UIC,” at Bicutan, Parañaque. 

UIC, a company specializing in silk screen inks since 1997, has significantly evolved over the years. It has established itself as a leading name in end-to-end service providers, covering everything from concept, design, printing, and general construction up to fit-outs, fabrication and digital marketing. 

Brushstroke Creatives, a full-scale print and cutting service provider, and Designery, a provider of innovative interior design, event and booth styling, and customized prints to customers in the real estate industry in the Philippines also work as one entity under UIC.

At present, the company continues to push the limits of designs and innovation, which they creatively demonstrated at their exhibit.

Exhibit meets sustainability

The exhibit featured a showpiece of UIC’s new execution risers, glorifier, lightbox, and modules, where guests can visualize the development process of the company’s services. To promote sustainability and reduce their environmental footprint, each piece was meticulously designed using eco-friendly materials, such as Medium Density Fiber (MDF) boards – leftovers from some of their projects.

 

“Our goal is to introduce our clients to innovative design trends and possibilities in different industries such as retail, health, beauty and wellness industries,” said Ms. Franchesca Jimenez, Junior Marketing Associate of UIC in an interview. 

The presentation of the display showpieces was followed by a tour around UIC’s warehouse led by the account executives. UIC’s clients were briefed on the project process outlining the steps required to finish the project at the start of the tour. Afterwards, they got a glimpse of the process and even the people behind the company’s work. Overall, the exhibit was a culmination of UIC’s hard work – from design up to execution of the showpieces, according to Ms. Jimenez. 

Behind the scenes, UIC is committed to constantly improving their customer care and support systems to give each customer a more seamless and fulfilling experience – all while integrating sustainable practices in their business operations.