December 11, 2023
Columbia Classic Cascade 2.0 has officially opened its doors at SM Cebu, situated in the vibrant "Queen City of the South." The choice of Cebu as a location was no accident, considering its dynamic community of outdoor enthusiasts and the diverse natural landscapes that define the province. From pristine beaches to lush mountains, Cebu attracts individuals who actively engage in outdoor activities, making it an ideal setting for the outdoor lifestyle and heritage that the Columbia Classic Cascade 2.0 represents.
The grand opening took place on November 20, 2023, presenting a new chapter for Columbia in the Philippines along with launching the heritage and icons collection. The decision to relocate to the new wing of SM Cebu was driven by the necessity for a larger space, expanding the store's footprint to 76.24 sqm. This move aims to provide a more immersive and comfortable shopping experience for customers.
What sets the SM Cebu store apart is its status as the first Cascade Classic 2.0 store in the Philippines. It represents a vibrant reimagining of the Columbia Brand at Retail. Strategically placed storytelling locations, focused category destinations, and materials inspired by the great outdoors make this store more than just a retail space. More than a shopping destination, the Cascade Classic 2.0 Retail Concept is a dedicated haven designed to inspire a profound connection between customers and Columbia’s legacy. Grounded in the mission of unlocking the outdoors for everyone, the store encapsulates authentic brand heritage, product innovation, and an unwavering commitment to quality. It is accessible, inviting, and fosters a lifelong connection with the Columbia brand.
With its doors open to the public, the Columbia Classic Cascade 2.0 store is not just a regional destination but a focal point in the Visayas region. Its strategic location as a central hub ensures that it attracts customers not only from within the province but also from neighboring regions.
Including the new SM Cebu store, Columbia now boasts a nationwide presence with 22 stores. This expansion reflects the brand's commitment to providing high-quality outdoor apparel and gear to enthusiasts across the country.
The Columbia Classic Cascade 2.0 at SM Cebu is more than a store opening, it's a strategic move to connect with the vibrant community, culture, and economic prosperity of Cebu. As Columbia continues to thrive as a beacon of outdoor exploration and adventure, the new store stands as a testament to the brand's commitment to quality, heritage, and an unwavering passion for the great outdoors.
Columbia Sportswear is a leading global brand in outdoor and active lifestyle apparel, footwear, accessories, and equipment. Founded in 1938 in Portland, Oregon, Columbia has built a legacy of innovative and high-performance products designed to enhance the outdoor experience.