November 13, 2023
Columbia Sportswear made a groundbreaking statement in the outdoor footwear scene with the launch of its latest collection, Facet 75, and the introduction of a new store concept, Columbia Pondok Indah Mall 3. The event, held on August 31st, 2023, at the Columbia store, marked a significant shift in the traditional design of hiking and trekking shoes.
Traditionally, outdoor footwear has been characterized by stiff and heavy designs, featuring leather, hard jagged rubber outsoles, and dark colors to withstand challenging terrains. However, Columbia challenges this norm with Facet 75, a collection of outdoor shoes that seamlessly blend style with functionality, ensuring wearers experience both comfort and quality during outdoor activities.
The Facet 75 "BE THE GOAT" Shoes were launched at the first Columbia store in Indonesia, featuring the Cascade Classic 2.0 concept. The store showcases a spacious footwear wall, a departure from previous designs, emphasizing Columbia Sportswear's commitment to stylish and technically advanced outdoor shoes. The Pondok Indah Mall 3 store, with its Cascade Classic 2.0 concept, incorporates natural elements like pine wood and industrial metal, creating a welcoming atmosphere for customers to explore and choose outdoor products that meet their specific needs. This marks a new era for Columbia Sportswear in Indonesia, expanding its brand beyond any travel associations.
The event saw the participation of key stakeholders, including partners, colleagues, influencers, and media representatives, with a total of 60 attendees. Participants were given the opportunity to engage with the Facet 75 collection through a product wear test on a specially designed terrain set. Guests could directly experience the shoes on rock, wood, soil, and water, gaining firsthand insight into the shoes' performance in varied outdoor conditions. Door prizes and a photo session rounded out the activation, creating an interactive and memorable experience for all attendees.
In summary, Columbia Sportswear's Facet 75 collection launch and the opening of the Columbia PIM3 store concept signify a paradigm shift in the outdoor footwear landscape. The event showcased not only the technical prowess of the new collection but also the brand's commitment to creating a unique and inviting retail experience for outdoor enthusiasts in Indonesia.