October 31, 2023
Columbia, a renowned brand for outdoor gear and apparel, is pleased to announce the opening of its latest store located at Pacific Place Mall Jakarta, Level 2. The store officially opened its doors to the public on October 1st, 2023, marking an important milestone for the brand's presence in Indonesia.
The selection of Pacific Place Mall as the location for this new store was a strategic decision. Situated in the heart of Jakarta's central business district, Pacific Place Mall draws a consistent crowd of locals and tourists, presenting an ideal opportunity for Columbia to cater to individuals who are passionate about outdoor exploration and adventure.
With a floor area of 116.7 square meters, this new store offers a spacious and inviting shopping environment for customers. What sets it apart from other Columbia stores is its innovative store concept, known as "Cascade 2.0." The store features two entrances, providing easy access for shoppers, and showcases a Columbia history wall that pays homage to the brand's heritage. Additionally, customers can explore an enhanced footwear collection with an expanded footwear wall presentation.
The opening of this new store aligns with Columbia's strategic objectives to maintain and strengthen brand awareness in Indonesia. It also presents an opportunity to tap into new markets, including urban active individuals and outdoor enthusiasts who are all frequently going to Pacific Place Mall. With the addition of the Pacific Place Mall store, Columbia now operates a total of eight Free Standing Stores across Indonesia. This expansion demonstrates Columbia's commitment to providing high-quality outdoor gear and apparel to a growing customer base and solidifies its position as a trusted brand in the region.
Visit Columbia's new store at Pacific Place Mall Jakarta, Level 2, and experience the latest in outdoor gear and apparel in a convenient and inviting retail environment. We look forward to serving our customers and outdoor enthusiasts in this vibrant location.
Columbia Sportswear is a global outdoor brand that crafts active lifestyle gear fortified with industry-leading technologies and tested in our own backyard. Our apparel, footwear, and accessories reflect our Pacific Northwest heritage and indomitable spirit.