October 25, 2022
PT Yuna Interns from The London School of Public Relations (LSPR) Communications and Business Institute - Jakarta, Indonesia visited Primer's headquarters in Manila, Philippines on September 1 and 2, 2022. This visit also marked the beginning of their 6-week long internship with Primer Group of Companies in Indonesia.
The PT Yuna interns underwent a 2-day immersion where the students were able to learn from the experiences and expertise of Primer's Marketing and Brand Management Teams.
The students were given a tour of the different Primer stores in their Prime locations in order for them to be able to see first-hand and observe the regular day-to-day operations of Primer’s retail stores.
Aside from their discussions with Primer's experts on the first day of the immersion about the best practices in brand building, the group was also given the opportunity to interact and personally ask questions addressed to Primer's CEO and President, Jimmy Thai and Primer's Managing Director Johnny Thai before ending their 2-day immersion.
PT Yuna Asia was established in 2018 to spearhead the operations of The Primer Group in Indonesia. It is involved in wholesale, retail and distribution of branded consumer products championing Indonesia’s travel, adventure, and youth culture lifestyle.
Currently, PT Yuna Asia carries several internationally-recognized brands that appeal to Indonesians’ sense of style and adventure. Its premium brands are now distributed in Jakarta, Tangerang, Bandung, Medan, Bali, and Surabaya.
PT Yuna Asia’s vision is to make further inroads into the vast Indonesian market by creating a strong brand portfolio as well as exploring and creating new channels of distribution in both existing and emerging markets in the archipelago. Indeed, it carries lifestyles, not just brands.