July 30, 2022
Primer Group of Companies opened the first Boardriders store in the Philippines located on the 2nd Level of the Entertainment Mall in SM Mall of Asia, along Seaside Boulevard, Pasay City on Thursday, July 28, 2022.
Filipinos now have access to Boardriders’ apparel and footwear brands that represent a casual lifestyle for young-minded people who are inspired by a passion for outdoor action sports and adventure.
Known as the world’s leading action sports and lifestyle store, Boardriders designs, produces and distributes branded apparel, footwear and accessories for all 621 Boardriders stores around the world, now including The Philippines.
The country’s first Boardriders opened side by side with another one of Primer’s well-known concept stores, R.O.X, sharing the 440 square meter twin store which gives consumers a wider variety of high quality adventure and outdoor products to choose from.
The concept of Boardriders invites customers to dive into the world of mountains and waves. Carrying the brands Quicksilver, Billabong, Roxy, DC Shoes, RVCA, and Element, Boardriders offers a unique shopping experience that awakens the spirit of freedom and adventure in anyone who visits the store.
For more information, visit Boardriders’ Facebook page: BoardridersPH