Two brands under the Primer Group of Companies- FitFlop and Herschel Supply Co.– made it to the top bestselling fashion brands in the Philippines during Lazada’s first Mid-year Festival 2019 last July 12, 2019.
Placing in Top 1 and Top 3 simultaneously, both brands topped in the said category after selling the most within 24 hours. They were joined by Casio in second place, and Penshoppe and American Tourister in 4th and 5th.
Launched across six markets in Southeast Asia, the Lazada Mid-Year Festival granted consumers a huge variety of brands and great product deals and promos.
“Introducing our new Mid-Year Festival during a traditionally quieter shopping season presents more chances in a year for us to bring excitement to shoppers and provide our sellers more opportunities to boost their performance,” said Jing Yin, president of Lazada Group.
Congratulations to all the Primer employees who made this feat happen! Primer Group of Companies is proud of you!