Known for its comfortable and stylish designs, FitFlop is one of the most recognized footwear brands in the world. FitFlop produces fantastic, ergonomically-engineered shoes with the intention of giving women the confidence to go further– staying true to this mission not just through the shoes FitFlop sells, but also through the advocacies they support.
Every October for the past four years, FitFlop has been partnering with ICanServe Foundation, Inc., a non-stock, non-profit foundation that advocates for breast cancer awareness by providing high-impact information campaigns, community-based screening programs, and a support group of breast cancer survivors to guide patients in their journey toward wellness.
FitFlop believes that ICanServe Foundation’s cause is something of dire importance to support, as the Philippines has one of the highest incidence rates of breast cancer in Asia, with the disease affecting one in 13 Filipinas. Through this partnership, FitFlop hopes to improve the quality of life for women afflicted with breast cancer.
As a result, FitFlop decided to take their support one step further by staging an Urban Walkathon, which took place last March 24, 2019 at Central Park, SM by the BAY, Mall of Asia Complex. Over 700 guests thoroughly enjoyed their afternoon, testing exciting features like our foam machines, 3D art, inflatables, sand pit, and maze.
Through this initiative, the brand was able to promote an active lifestyle in a fun and engaging way, all while raising funds for a wonderful cause. Proceeds from the Walkathon were donated to fund ICanServe Foundation in their campaign against breast cancer.
FitFlop once again thanks everyone who was instrumental in the success of their first Urban Walkathon.
For more information and updates, follow FitFlop on Facebook @FitFlopPhilippines and @fitflopph on Instagram.