June 21, 2017
It’s not every day that you’ll see a massive horde of skaters dominating the streets of Manila. But like a scene straight out of a movie, countless skateboarders from all over the Philippines convene to make the impossible possible as they joined in the biggest skateboarding parade in celebration of this year’s Go Skateboarding Day (GSD).
Staged by DC Shoes Philippines, the event which was held last June 21 sought to make history as it attempted to break the Guinness World Record for the largest skateboarding parade. And once again, DC did not fail to disappoint as it mounted a larger than life event that “Defy Convention”. DC is committed to leveling up the skate scene and to defying the convention.
The event kicked off at the Quirino Grand Stand, Rizal Park, Manila, where participants registered. By 12:00pm, the parade started; wielding throngs of skaters who are all pumped up to chart the streets between the Quirino Grand Stand all the way to the Circuit Makati grounds.
The fun and excitement did not end with the parade but the action kept going at the Mountain Dew Skate Park in Circuit Makati for DC’s Core Skateboarding Competition. Proving to be the most unforgettable Go Skateboarding Day event in local skateboarding history, DC Pro Riders including Cyril Jackson, Chase Webb, and Alex Lawton even flew in to Manila to celebrate and share a skate demo and a free skate session with Filipino skaters.
The first DC Invitational Competition was also held at Mountain Dew Skatepark. Judged based on technicality, consistency, and creativity, each participant performed one-minute runs. By the end of the qualifying round, only eight participants advanced to the final round where they competed under the same criteria. The three skaters with the highest scores were named champions of the DC’s first-ever Invitational Competition.
Hosted by Bea Benedicto and veteran skate host Norwin Caluya, the event featured a live band performance. DC awarded P50,000 worth of cash to the winners of the DC Invitational category and P100,000 worth of DC products and gift certificates to the other contest winners.
Without a doubt, the DC Core Skateboarding Competition truly lived up to the hype as it stirred much fun and excitement among Filipino skaters with a one hell of an event. DC Philippines leads at the forefront of empowering the local skateboarding community with its premium range of footwear and lifestyle products as well as its larger-than-life stunts!
The DC GSD 2017 event was co-presented by Mountain Dew and sponsored by Grind, Go Pro, 360 Production, Dans. Thanks to our official venue partners: Mountain Dew Skate Park, Circuit Makati, and the City of Makati. The official partners are the City of Manila and One Manila. This event will not be possible without our official media partners: Solar Sports, History Channel, Business Mirror, Business World, Manila Bulletin, Manila Standard, The Philippine Star, 2.0 Magazine, Clavel magazine, Blunt Magazine, esports.inquirer.net, theneighborhood.ph, mylifeonboard.net, and www.wheninmanila.com.
DC is available at SM Aura, Shangri-La Plaza East Wing, Centrio Cagayan De Oro, SM Pampanga, Harbor Point Subic, SM Mall Of Asia, SM North Edsa- The Annex, Robinsons Ermita, SM Megamall, Trinoma, Robinsons Galleria, Festival Mall, Nuvali Solenad 2, Abreeza Mall Davao, SM Cebu and Ayala Cebu, SM Baguio, SM Tarlac, SM Batangas, SM Iloilo, SM Clark, SM Bacolod, SM Davao, SM Gensan, SM Fairview, SM Southmall, SM Lucena, Alabang Town Center. DC is also available at Res|Toe|Run, Bratpack, The Travel Club, Royal Sporting House Robinsons Ermita, R.O.X. Bonifacio High Street and Marquee Mall, Shoe Salon, Toby’s Mall Of Asia and Shangrila, Olympic Village Alabang Town Center, Urban Athletics Greenbelt 3, Duty Free Philippines, NAIA Terminal 3, and Rustan’s Tower.
The brand is exclusively distributed by the Primer Group of Companies, Asia’s next retail giant, and is a subsidiary brand of Quiksilver Inc.
ABOUT DC SHOES
Founded by Ken Block and Damon Way in 1994, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC Shoes stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. For more information, please visit www.dcshoes.com.
ABOUT PRIMER GROUP OF COMPANIES
Established in the Philippines in 1985, the Primer Group of Companies is engaged in the retail and distribution of the world’s top and premium consumer brands in outdoor, travel, footwear, fashion, action sports, wellness and urban lifestyle. It has also established a solid ground in the industrial products and services landscape, with companies in full-scale printing, air-conditioning and creative graphic design and services.
The company is aggressively expanding to become the leader in the global distribution and innovation of premium goods and services. Its retail authority alone has grown to over 150 premium brands, with over 500 free-standing stores worldwide. Headquartered in Manila, Philippines, the Primer Group employs over 3,000; and has presence in Hong Kong, Indonesia, Japan, Malaysia, Singapore, Taiwan, Thailand, Vietnam, Australia and the United Kingdom.
For more information, please visit www.primergrp.com
To connect with the Primer Group via Facebook, visit www.facebook.com/PrimerGroup , via Instagram, visit https://www.instagram.com/primergroup and via Twitter, visit https://twitter.com/primergroup
For more details, please contact:
Vianca Tan
Brand Manager
T: (02) 567 0611 loc. 425
M: 0999.992.6581
E: vianca.tan@primergrp.com