Headquartered in Boulder, Colo., our mission is to change the way the world sits, stands and sleeps. Leveraging what experts (and moms) across the globe have known for years – that better posture prevents back pain – we create and distribute innovative solutions that enhance posture to relieve and prevent back pain in ways that produce positive, life-changing results so our consumers can get back to the joy of living.

We owe our inception to a son’s passion to ease his father’s back pain and help him get back to fully enjoying life. In 1984, our inventor, Preston Willingham, embarked on a road trip from Florida to North Carolina with his father, Jim. What neither man expected was that the pain of sitting would force Jim to lie in the back seat long before the trip was over. Jim’s pain proved an inspiration to his son and ultimately resulted in nearly 1 million people finding relief from their own back pain.
Our ultimate goal is to bring positive, life-changing results in these areas so our consumers can get back to the joy of living.