FitFlop believes that empowerment and confidence starts with a great, comfortable foundation. This belief prompted this year’s launch of their Made For Living In campaign, an initiative aligned with their mission to support every individual from the ground up with shoes made for living in, shoes that are comfortable enough to support one’s lifestyle without compromising style.
To take this campaign one step further, FitFlop challenges its customers to Take On the City, as there’s so much to discover beyond each one’s comfort zones.
In line with this, FitFlop kicked off its Women’s Weekend initiative, a series of classes that would help participants in this discovery process and explore new skills and hobbies that can add excitement and value to daily routines.
For its first session, FitFlop partnered with posture and wellness brand BackJoy for the Sip & Script: Learn the Art of Calligraphy with Thea Ong-Po. Held last September 7 at the FitFlop SM Mall of Asia, participants enjoyed an afternoon of wine and cheese while learning from Thea Ong-Po, a self-taught calligrapher and watercolorist who enjoys sharing her craft through demos and art workshops. Participants also received a free SitSmart Traction from BackJoy.