Concept Stores Inc. recognized for performance as New Products Activator of BackJoy

February 19, 2019


Concept Stores Inc. Representatives from the BackJoy team receive the award

Concept Stores Inc. (CSI), one of the members of Primer Group of Companies, received recognition for its excellent performance as New Products Activator of BackJoy at the BackJoy Regional Sales Meeting 2019 last January 16-18, 2019 at the Holiday Inn in Penang, Malaysia. CSI was granted the award because of their successful launch of the Posture Core into the market with strong sales coming from retail channels.

The business unit was awarded alongside with distributors from various regions, including France, Korea, Thailand, and Singapore.


The awarding, hailed as 2018 Best in Class Awards, took place at the annual regional meeting with distributors where attendees gathered to listen and discuss with relevant speakers, and to watch special fitness trainers demonstrate on how to use BackJoy for yoga or fitness.

Congratulations to the team and may you continue to serve and strive for the best in the coming years!


BackJoy is available in Ayala Centrio, Ayala Solenad 2 Nuvali, Ayala Marquee, Ayala TriNoma, Robinsons Ermita, Robinsons Magnolia, SM Aura, SM Cebu, SM Fairview, SM Mall of Asia, SM Marikina, SM Megamall, SM North EDSA Annex, SM Seaside City Cebu, SM City Davao, Mabuhay Chiropractic Clinics, select Grind, The Travel Club, Flight 001, Res|Toe|Run, R.O.X. stores and is also available at and

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