Primer Group brings its premium consumer brands closer to customers through partnership with Lazada

November 12, 2018

Manila, Philippines: November 8, 2018 – Shopping from your favorite lifestyle and outdoor brands has just been made easier!

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Primer Group of Companies, an ever-expanding retail and distribution company of the world’s top and premium consumer brands and industrial products, makes shopping of its well-loved brands such as FitFlop, Herschel, The North Face, Fox, JanSport, Salomon, Hedgren, Native, Travelon and World Traveller more convenient for customers.

The global brand distributor has partnered with Lazada, the number one and largest online shopping and selling destination in the Philippines and Southeast Asia to bring some of its top and premium brands closer to its customers.

Primer Group and Lazada officially cemented the partnership through a symbolic ceremony at the launch event in Recreational Outdoor eXchange (R.O.X.) Bonifacio High Street, Taguig City on November 8, 2018.

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(L-R) Ryan Feng, Accounts Management Head – Arriva; Sultan Joson, Director – Cloud Logic; Jun Uy, Managing Director – Philgear International Inc.; Yohan Yao, Head of Arriva Southeast Asia; Emma Chavarot, Chief Business Officer- Lazada; Jimmy Thai, President and Chief Executive Officer- Primer Group of Companies; Paul Sy, Vice President for Philippine Retail Brand and Marketing Group Primer Group of Companies; Toti Wong, Head of Arriva Philippines; and Nicole Villanueva, Director – LazMall Fashion.

 

To formalize the partnership, Primer Group Vice President for Philippine Retail Brand and Marketing Group Paul Sy and Lazada Chief Business Officer Emmanuelle Chavarot came forward each with a representation of their business: Primer Group presented an accordion card containing brand logos available in Lazada which was dropped and sealed in a box offered by the leading e-commerce platform.

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Paul Sy, Vice President for Philippine Retail Brand and Marketing Group Primer Group of Companies, and Emma Chavarot, Chief Business Officer- Lazada, with host Mike Acuña.

 

“As Primer Group continues to venture into e-commerce, we are ecstatic and proud to partner with Lazada. We believe that this collaboration will be mutually favorable for both of us, such that we can both continue to deliver superior customer experience to Filipino online shoppers here and abroad,” Paul Sy expresses.

Lazada also conveyed pleasure in their newfound partnership with Primer Group.

“This is a very strong partnership between Lazada and Primer Group. We’re glad to be chosen by the Primer Group as their platform to keep up with technology, particularly e-commerce. Primer’s brands have been our top sellers in LazMall, and we’re sure that their participation in Lazada’s 11.11 Shopping Festival will continue to delight online shoppers, given Primer’s wide assortment of quality brands and products,” says Emma Chavarot.

Learn more about Primer Group of Companies, its brands, and the partnership by visiting their website www.primergrp.com and following them on Facebook https://www.facebook.com/PrimerGroup/ and Instagram https://www.instagram.com/primergroup/.

Stay tuned to Lazada’s social media accounts* or log on to http://www.lazada.com.ph or download the Lazada Mobile app via App Store or Google Play.

*Facebook: https://www.facebook.com/LazadaPhilippines/

*Instagram: https://www.instagram.com/lazadaph/?hl=en