We love the outdoors so much that we decided to bring it to the indoors. Columbia Sportswear, the brand that elevates your adventures to new level with its tested tough gear, has launched its flagship store in SM Mall of Asia with an all-new epic retail environment.
The flagship of Columbia Sportswear in SM Mall of Asia has opened its renovated store on October 18 at the 2nd level, North Wing, Entertainment Mall. The new store will be taking lead from its home in the historic Timberland Lodge, a national landmark that attracts yearly more than two million visitors who appreciate the seamless transition of the outdoor playground that they love so well, to the flawlessly executed rustic interior of the lodge. It is a masterpiece in brand storytelling that Columbia has been known for from the start.
The new cascade retail environment store concept incorporates evergreen photography, prop libraries, and highly customized fixtures to the store: from the elaborated fitting rooms to the dramatic and well-thought out amphitheater. Every detail has been meticulously planned and implemented for one purpose— to deliver a superior brand environment dedicated to enhance the retail experience of our customers.
Our redesigned store comes at the heels of Columbia Sportswear’s 80th anniversary. 80 years of trying stuff and making already perfect gear even better with industry leading technologies like the Omni-Tech, Omni-Heat, and Omni-Grip technology, to name a few. To commemorate this milestone, Columbia is bringing retro back with the limited-edition Bugaboo 80th Anniversary Interchange Jacket.
When the Bugaboo first came out, it blew everyone’s minds with the 3-in-1 jacket concept— wear the fleece liner when it’s cold, the waterproof shell when it’s wet, or wear them together when it’s wet and cold. Now, the revamped Bugaboo interchange jacket features Columbia’s proprietary Omni-Heat thermal reflective liner and Omni-Tech waterproof/breathable critically seam-sealed weather protection, making it even warmer and drier than its 80’s edition. It is also embellished with 80th Anniversary embroidery, quotes from Columbia Chairman Gert Boyle, and a Bugaboo 1986 history patch: all of which are reminders of the brand’s commitment from the very beginning—to build gear that will help you stay outside longer.
They said winter was coming but we never felt it with gear that was made to keep us warm and dry in the most miserable weather situation. Find out more about Columbia’s tested tough gear when you drop by the Columbia cascade retail environment store in SM MOA, Pasay City today.
Keep warm, dry and protected. Stay out longer and have more fun!
Follow Columbia Sportswear on Facebook @columbiasportswearph
Contributor: Angelica Sumabong/ Kenrich International Distribution Corp.