Dr. Martens welcomes BER months with a blast!
On October 6, 2018, Dr. Martens opened its sixth store located at the Ground Level of Ayala Abreeza Mall in Davao City. The store is a head-turner as it is jam-packed with colorful and rad display of boots and shoes, as well as footwear care products and accessories for men and women.
The iconic boots and shoes brand continues to lure myriads of people with its classic design that is adopted by sub-cultures as a symbol of personal self-expression and individuality, which aligns with this generation’s advocacy of equality and self-identity.
As Dr. Martens expands its reach, more and more people are called to stand for their own style. It also strengthens Primer Group of Companies’ mission of bringing the world closer to its customers, such as through widening its brands’ operations. Moreover, Davao, as the chosen location for this new store, proves to be a wise choice because of its colorful culture and the city’s flourishing business and tourism sectors.
Customers can expect to visit more stores and live the classic vibe of Dr. Martens as it continues to expand in the Philippines soon.
Contribution: Nadz Payumo/PGII
Text: Aira Navarro