One of the sought-after brands from Vancouver, Herschel Supply, a design driven global accessories brand that produces quality products with a fine regard for detail was founded in 2009 by brothers Jamie and Lyndon Cormack. Herschel finds home in the Philippines through Primer Group of Companies in 2011.
With its utilitarian-inspired designs, it is not surprising that Herschel was easily loved by the Philippine market – from college students through young professionals.
The Herschel Team On Stage. In photo (from left) are: Atty. Paul Santos, PRA President; Chinky de Guzman, Herschel Brand Executive; Ruby Rull-Tungul, AVP and SBU Head of CSI; and Maria Alegria S. Limjoco, PRA Vice Chairman
Last July 26, 2017, Herschel Supply Philippines, bagged the Foreign Brand Retailer: Most Promising Retailer for 2016 award besting other new brands all over the Philippines at the 20th Outstanding Filipino Retailers and Shopping Centers of the Year organized by the Philippine Retailers Association (PRA) at the Solaire Grand Ballroom Resort and Casino in Parañaque City. The contest is open to all home-grown retailers that have been operating for the last two years and is credited by the Bureau of Internal Revenue (BIR) and Department of Trade and Industry/Securities and Exchange Commission (DTI/SEC).
“We were ecstatic and honored as this is the first award for Herschel Supply Co. from the PRA. Herschel has become an iconic lifestyle brand that has brought in more success to the Primer Group. This recognition from among our colleagues in the retail industry is a testament to the hard work that the team has exerted for the past 6 years,” says Ruby Rull-Tungul, Assistant Vice President (AVP) and Strategic Business Unit (SBU) Head of Concept Store, Inc. (CSI).
Present during the awards night are Herschel Philippines Team and Primer Group Executives. In photo (from left) Ruby Rull-Tungul (AVP and SBU Head of CSI), Asel Sy (CSI Senior Operations Manager ), Chinky de Guzman (Herschel Brand Executive), Paulo Santos (Senior Brand Manager, CSI) Marisol Marcelo (Vice President (VP)/Head for Lease Management, PH Retail Philippines), Rizia Sapitan (Herschel Associate Merchandiser) Jerry Sy (Managing Director) and Jacq Reaport (CSI Merchandising Manager). Not in photo Paul Sy (VP and SBU Head)
More of Herschel
Herschel Supply Co. will introduce its first apparel collection in Fall 2017. The collection is thoughtfully tailored and fit for travel. The two key categories in Herschel Supply’s Fall collection are Voyage and Forecast.
Voyage Collection, which will be available in the Philippines, is rendered in breathable water and wind-resistant ripstop, it is lightweight and provides versatile layering options. It can also be packed up and stowed in an internal storage pocket for compact carrying on the go.
The Forecast Collection, on the other hand, offers a coated waterproof fabric with a slight stretch for enhanced mobility. Each protective Forecast silhouette is equipped with strategically welded seams and premium metal hardware.
These two collections emphasize design and fit by offering a number of iconic styles for men and women.
Herschel Supply Co. Fall 2017 Voyage collection will be available this September 2017 at Herschel SM Megamall.
For more details, you may visit http://www.primergrp.com/brands/herschel/