For PT Yuna Asia, Primer Group of Companies’ arm in Indonesia, celebrating Timbuk2’s 30th anniversary is not just about branding, promotion, and selling; it also means spreading happiness to fellowmen and creating a positive and memorable impact.
The well-loved bag brand and our KaPrimers in Indonesia decided to do this through a cycling event for visually impaired friends from Mitra Netra Foundation last October 22, 2019.
Themed “Don’t Leave Your Friend Behind”, the event served as a platform for our blind friends from Mitra Netra Foundation to tell the story of how important a Car Free Day is for them. On that day, over 30 visually impaired individuals, together with tandem bicycles, cycled from Gelora Bung Karno Stadium Jakarta to Sudirman Street, and finally to Cyclo Coffee & Apparel. The Jakarta messenger bike community and WestBike messenger served as marshals ensuring that blind participants and volunteers can cycle safely.
They were also joined by over 30 volunteers, including KaPrimers and social media influencers Yoseph Sudiro, Ayu Utami, and Herwin, who helped our blind friends tell their story to the world.
After cycling for approximately 5 kilometers, all participants enjoyed refreshments at Cyclo Coffee & Apparel SCBD Jakarta while learning about Timbuk2’s 30 years in the industry and their latest products.
What was most exciting for participants was when they shared their experiences while cycling together. The event ended on a happy note, with songs sung by those from Mitra Netra Foundation, and with door prizes in the form of travel vouchers from Tiket.com, tumblers from Hydro Flask, and products from Timbuk2.
At the end of the day, each participant felt glad to earn new experiences amid the limitations they have, and volunteers felt proud to meet and share stories and experiences with newfound friends.
For more info about Timbuk2 Indonesia, follow them on Facebook @TIMBUK2Indonesia and Instagram @timbuk2_id
Contributed by Alit Udayana, Event & Marketing Communications Manager | PT Yuna Asia