Four brands of the Primer Group of Companies and the e-commerce business unit Aeroworx received recognition at the second edition of the annual Lazada Awards for their exemplary sales performance in the e-commerce platform in the past year. Of the four brands, two emerged victorious in their own categories.
For their strong and effective sales campaigns and performance in the platform, Hydro Flask was hailed overall Best in Sports, and FitFlop as Best in Fashion.
Through a virtual awarding ceremony held last October 2, these two brands joined 30 other outstanding brands and sellers who were honored in various categories such as electronics, fast-moving consumer goods (FMCG), general merchandise, fashion, partners, marketing solutions, service marketplace, and campaigns.
WINNERS:
For their outstanding sales performance and for successfully pivoting their business strategies to find success and continued growth through e-commerce, JanSport, Birkenstock, Hydro Flask, and Aeroworx became part of the winning circle in their own categories through their nominations for Best in Bags and Travel, Best in Campaign Execution, and Best Lazada Partner, subsequently.
NOMINEES:
JanSport was nominated for the Best in Bags and Travel Category.
Birkenstock and Hydro Flask were among the nominees for the Best in Campaign Execution.
Primer Group’s e-commerce business unit Aeroworx joined the roster of nominees for Best Lazada Partner.
Lazada, the leading e-commerce platform in the Philippines and home to over 4,000 brands and 100,000 active monthly sellers, mounted this recognition program to honor sellers, brands, and partners that have helped empower the Filipino economy to thrive and grow online.
“With the Lazada Awards, we want to honor the contributions that each brand and seller has made in the Lazada ecosystem. We want to continue to empower brands and sellers to enter the digital space to further grow their businesses to their fullest potential,” said Ray Alimurung, Lazada Philippines Chief Executive Officer.
Last year, Arriva PH and Primer Group brands FitFlop and Herschel also bagged awards during the first Lazada Awards in 2019.
READ: Arriva PH bags Best Ecosystem Partner at Lazada Awards 2019, nominated for 3 more awards
These consecutive years of receiving recognition for Primer Group’s performance in e-commerce is proof that the company has truly been maturing in its digital transformation, and it continues to adapt, evolve, and improve for the business to thrive.