For HydroFlask Indonesia, 2020 is a year to push for causes they believe in.
Since earlier this year, the well-loved insulation bottle brand has been campaigning for environmental preservation, health and wellness, and local entrepreneurs through partnering with local brands and influencers with the same beliefs.
HYDRO FLASK X HALLAH
Photos of Hallah and HydroFlask collaboration (from IG: @hallah_official)
Among the local brands that Hydro Flask supports is Hallah, an environment-friendly activewear brand with products made of 100% ethical fabrics. Hydro Flask tied up with Hallah for a bundle promo where a pair of their activewear can be bought with a specially engraved Hydro Flask at a special price. Launched on June 17, 2020, this move supports the healthy and active indoor lifestyle of most people, especially since the lockdown began in March in Jakarta.
Additionally, for every purchase of this bundle, a tree is planted, which is an initiative of Hallah in cooperation with OneTreePlanted. Within a week, the limited edition bundle was sold out and received great feedback on the brand’s social media platform. Among the recurring reviews received were about having comfortable and environment-friendly activewear with a matching Hydro Flask that supports the same cause.
HYDRO FLASK INSTAGRAM LIVE SESSION WITH HELENA LOMA
Hydro Flask also pushed for an active lifestyle by holding a special Instagram live session with personal trainer Helena Loma last May 16, 2020. During the live session, Helena shared indoor fitness workouts, including Tabata, which is a short workout with minimal activity yet has a great calorie-burning effect. Viewers of the live session also received an exclusive promo, where they can avail 20% off any Hydro Flask bottle by sending a screenshot of the live session through the Chat and Shop channel. Hydro Flask plans to do more live sessions with inspiring individuals such as Helena. Watch the live session here:
HYDRO FLASK X NEVERTOOLAVISH
Lastly, Hydro Flask collaborated with local art and design community NeverTooLavish for three exclusive designs with an environmental theme. The bottles were designed to show how urban presence affects the environment. Through the artworks on the Hydro Flask, these seek to move those who see them take action to save the environment.
In the same collaboration, Hydro Flask supported NeverTooLavish’s online giveaway campaign. Over 2000 entries poured in from the comments, and the lucky winner brought home a one-of-a-kind customized Hydro Flask.
For more information about Hydro Flask Indonesia’s initiatives, contact Neliz Alita Samala at neliz.alita@primergrp.com