December 16, 2024
All the way from Down Under and the United States, Allbirds has finally landed in the Philippines!
As Time Magazine’s “World’s Most Comfortable Shoes”, the renowned American sustainable footwear…
December 12, 2024
The Supervisory Leadership Development Program (SLDP) was held last November 2024 by the Academy for Professional Excellence (APEX), the training arm of the Primer Group. The SLDP is a transformative…
November 22, 2024
Primer Group celebrates its victory in the Herschel 2024 APAC Retail Championship, with Primer Philippines securing 6 out of 7 awards and Primer Singapore completing the sweep, underscoring the…
November 5, 2024
On October 6, 2024, Sledgers proudly sponsored the Shanon Pamaong Menswear Challenge by The Fashion Institute of the Philippines (FIP), the premier fashion school in the Philippines, in their…
October 29, 2024
MANILA, Philippines – Primer Group takes another stride towards sustainability as its office headquarters, Primer Star Center and Workplays, is powered by renewable energy using ACEN Corporation’s…
October 4, 2024
On August 22, 2024, the Primer Group of Companies, a leading force in retail operations, marked a significant milestone with the launch of its inaugural On-the-Job (OJT) Training Program in…
October 3, 2024
In a groundbreaking initiative, Aetrex’s International Strategic Accounts Director, Peter Koshelev, and International Sales Excellence Manager, Wilson Akuchu, recently wrapped up a highly successful…
September 30, 2024
In August 2024, UIC, which stands for U and I Collaborate, creatively illustrated its development and future aspirations as it unveiled its latest line of services through its exhibit, “Biyaheng…
May 3, 2024
Primer Group of Companies launched into Fiscal Year 2024-2025 with a clear directive at its recent event in Silang, Cavite. From April 12-13, business unit heads and leaders gathered under the theme…
Primer Group Brings Footwear And Apparel Brand Allbirds To Southeast Asia With Strategic Partnership
April 4, 2024
MANILA, PHILIPPINES – The Primer Group of Companies, a leading distributor of outdoor, travel, and lifestyle products in Southeast Asia, has added another world-renowned brand to their diverse…